Puglia has been a land of ancient wine and olive growing traditions since the times of the Phoenicians and the Greeks.
The same Homer, in his poems, mentioned this region as a place of "eternal spring" and it was these particular climatic conditions
that favored an abundance and variety of refined wines.
The cultivation of the vine was already practiced since the times of the Greek colonization in the VIII century before Christ. Later, the Apulian wines had their moment of maximum splendor with the ancient Romans until the decline of the Western Roman Empire also led to the decline of the Apulian oenology.
A revival of viticulture took place in the seventeenth century with a new start in the cultivation of native vineyards, which, however, were completely destroyed by phylloxera at the end of the nineteenth century. With time new replantings were carried out and nowadays Puglia is one of the Italian regions that produces the most wine.